Washington, D.C. – The Medical Imaging and Technology Alliance (MITA) encourages manufacturers to follow newly issued guidelines, similar to those adopted by the American Institute for Ultrasound in Medicine (AIUM), when engaging in live model ultrasound scanning for educational purposes.

“Live model ultrasound scanning at industry booths during exhibitions, trade-shows, and other venues plays an important role in the training and deployment of new, innovative imaging technology that improves patient care,” said Patrick Hope, MITA’s executive director. “We encourage our members to continue this practice, while ensuring appropriate safeguards are in place.”

The MITA guidance for live model ultrasound scanning is as follows:

  • Live model ultrasound scanning should only be performed for educational purposes by a qualified healthcare professional (including sonographers)
  • Informed consent must be obtained from human subjects as to the risks, benefits, and safety effects of ultrasonic exposure
  • All models should be pre-scanned by a qualified healthcare professional
  • Vendors must adhere to the “As Low as Reasonably Achievable (ALARA)” principles of limited exposure on appropriate body areas
  • All equipment will have received FDA clearance and will be used in a manner consistent with its FDA-cleared indications for use
  • Vendors should communicate the educational content via verbal or written means

For live model ultrasound scanning during educational activities in which continuing medical education (CME) credit is not issued, MITA endorses adherence to the acceptable educational activities outlined by the medical society or organization sponsoring the event.

Click here to view the full guidance.


The Medical Imaging & Technology Alliance (MITA), a division of NEMA, is the collective voice of medical imaging equipment manufacturers, innovators and product developers. It represents companies whose sales comprise more than 90 percent of the global market for advanced medical imaging technology. For more information, visit Follow MITA on Twitter @MITAToday.