Joe Robinson Named Vice Chair of MITA Board of Directors


ROSSLYN, Va., August 19, 2016—At its July 14 meeting, the Medical Imaging & Technology Alliance (MITA) Board of Directors elected Joe Robinson as vice chair, effective immediately. Robinson, the senior vice president of health systems solutions at Philips Healthcare, will assume the role of chair of the board in January 2017.

“Joe has been an integral member of the board and an effective industry leader,” said MITA Executive Director Patrick Hope. “We look forward to his continued leadership in the role of vice chair.”

“Today’s medical imaging landscape is changing rapidly, particularly with the advancement of digital technologies, and I am thrilled to be leading MITA during this exciting time of market growth,” said Robinson.

Robinson started his career in medical imaging with a small mid-Atlantic business and has spent the past 30 years in medical systems across multiple, large healthcare companies. Before assuming his current role at Philips Healthcare, Robinson served as senior vice president of sales and marketing imaging systems, North America. A proponent of collaboration, accountability, and accelerating growth through empowered teams, Robinson coauthored a book in 2008 titled Radiology Business Practice: How to Succeed.


MITA is the collective voice of medical imaging equipment and radiopharmaceutical manufacturers, innovators, and product developers. It represents companies whose sales comprise more than 90 percent of the global market for medical imaging technology. These technologies include: magnetic resonance imaging (MRI), medical x-ray equipment, computed tomography (CT) scanners, ultrasound, nuclear imaging, radiopharmaceuticals, and imaging information systems. Advancements in medical imaging are transforming health care through earlier disease detection, less invasive procedures, and more effective treatments. The industry is extremely important to American healthcare and noted for its continual drive for innovation, fast-as-possible product introduction cycles, complex technologies, and multifaceted supply chains. Individually and collectively, these attributes result in unique concerns as the industry strives toward the goal of providing patients with the safest, most advanced medical imaging currently available.